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  • Chinese Innovation And Branding Leaps
    Chinese Innovation And Branding Leaps

    China is the largest emerging market economy and the second largest economy in the world.This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success.In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

    Price: 80.00 £ | Shipping*: 0.00 £
  • Innovation in Music: Technology and Creativity
    Innovation in Music: Technology and Creativity

    Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.

    Price: 53.99 £ | Shipping*: 0.00 £
  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

    Price: 90.50 £ | Shipping*: 0.00 £
  • Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
    Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design

    The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process.To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time.This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

    Price: 32.99 £ | Shipping*: 0.00 £
  • "Painful branding?"

    "Painful branding" refers to the process of using a hot iron or other instrument to permanently mark a person or animal with a design or symbol. This process can be extremely painful and is often used as a form of punishment or control. In some cases, branding has been used as a way to mark slaves or prisoners, and it is also used in some cultures as a form of initiation or identification. Overall, branding is a painful and often traumatic experience for those who undergo it.

  • What does 11 Branding mean?

    11 Branding refers to the process of creating a strong and consistent brand identity for a company or product. This includes developing a unique brand image, messaging, and positioning that sets the company apart from its competitors. The goal of 11 Branding is to build a strong emotional connection with customers and establish a memorable and recognizable brand in the market. It involves creating a cohesive brand strategy that encompasses all aspects of the business, from visual elements like logos and design to the company's values and mission.

  • What does router branding mean?

    Router branding refers to the practice of a company putting their logo, name, and other identifying marks on a router. This can include physical branding on the device itself, as well as digital branding in the user interface. Router branding is a way for companies to establish their identity and create brand recognition among consumers. It also serves as a form of advertising, as the branding can be seen by anyone who uses or sees the router.

  • What does no branding mean?

    No branding refers to products or services that do not have any visible logos, slogans, or other identifiable marks that associate them with a specific company or brand. This can create a more generic or unbranded appearance, allowing the focus to be solely on the product or service itself rather than the brand behind it. No branding can also be used as a marketing strategy to appeal to a wider audience or to create a sense of simplicity and minimalism.

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  • Brands and Branding
    Brands and Branding

    A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business!It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

    Price: 31.99 £ | Shipping*: 0.00 £
  • Branding For Dummies
    Branding For Dummies

    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programsCovers balancing personal and business brand developmentReferences some of the major brand crises—and how to avoid making the same mistakesShows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

    Price: 21.99 £ | Shipping*: 3.99 £
  • Disaster Resilience and Sustainability : Japan’s Urban Development and Social Capital
    Disaster Resilience and Sustainability : Japan’s Urban Development and Social Capital

    This book examines urban planning and infrastructure development in Japanese cities after the second world war as a way to mitigate the risks of disasters while pursuing sustainable development.It looks at the benefits of social capital and how communities organise to tackle problems during the recovery phase after a disaster.The book also illustrates with case studies to highlight community attitudes which improve recovery outcomes. The book underlines challenges such as ageing and depopulation which Japan would face should the next disaster occur.These demographic shifts are causing difficulties among neighbourhood associations at a time when communities need to effectively support each other.Nakanishi explains why overcoming these societal issues is imperative for sustainability and the need for a comprehensive approach which would integrate smart technology. This book will be of interest to scholars in city development and planning, urban studies and human geography, as well as those interested in building resilient communities.

    Price: 19.99 £ | Shipping*: 3.99 £
  • The Pepper Effect : Tap into the Magic of Creativity, Collaboration, and Innovation
    The Pepper Effect : Tap into the Magic of Creativity, Collaboration, and Innovation


    Price: 16.95 £ | Shipping*: 3.99 £
  • What does "Handy ohne Branding" mean?

    "Handy ohne Branding" is a German phrase that translates to "phone without branding" in English. This term refers to a mobile phone that is not tied to a specific carrier or network. It means that the phone is not locked to a particular network and can be used with any SIM card from any carrier. This gives the user more flexibility and freedom to choose their own mobile service provider.

  • Can you pierce with a branding needle?

    No, a branding needle is specifically designed for branding, not piercing. Branding involves burning a design or mark onto the skin, while piercing involves creating a hole in the skin for the insertion of jewelry. Using a branding needle for piercing could cause unnecessary pain and damage to the skin, and it is not a safe or appropriate tool for piercing. It is important to use the correct tools and techniques for each specific body modification procedure to ensure safety and proper healing.

  • What is the branding of Vodafone phones?

    Vodafone phones are branded as reliable, high-quality, and innovative devices. The branding focuses on providing a seamless and connected experience for users, with a strong emphasis on connectivity and communication. Vodafone phones are also known for their sleek and modern design, as well as their user-friendly interface. Overall, the branding of Vodafone phones aims to position them as a trusted and cutting-edge choice for consumers.

  • What is the branding of the unknown pony?

    The branding of the unknown pony is a stylized letter 'M' with a horseshoe incorporated into the design. This branding is likely unique to the specific ranch or owner of the pony and serves as a form of identification. The branding is a common practice in the equine industry to help distinguish and track ownership of horses and ponies.

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