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Innovation in Music: Technology and Creativity
Innovation in Music: Technology and Creativity is a groundbreaking collection bringing together contributions from instructors, researchers, and professionals.Split into two sections, covering composition and performance, and technology and innovation, this volume offers truly international perspectives on ever-evolving practices. Including chapters on audience interaction, dynamic music methods, AI, and live electronic performances, this is recommended reading for professionals, students, and researchers looking for global insights into the fields of music production, music business, and music technology.
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Brands, Political Brands, and Donald Trump
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States.In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks.Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
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Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals.Today, cultural fluency is not just a marketing advantage but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead they are active participants in a global dialogue that touches on everything from social justice to technological privacy concerns.This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth.Covering everything from political sensitivity and digital transformations all the way to diversity and inclusion, environmental consciousness and how to capture the power of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like Oatly, Spotify, Louis Vuitton and Crocs, this book provides a practical framework for embedding cultural relevance throughout your entire brand.It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable.
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Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance
In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals.Today, cultural fluency is not just a marketing advantage but a foundational element of successful contemporary business strategy. Brands no longer operate in a vacuum; instead they are active participants in a global dialogue that touches on everything from social justice to technological privacy concerns.This book equips leaders with the tools to navigate this rapidly evolving business landscape, embracing uncertainty and harnessing cultural relevance to drive growth.Covering everything from political sensitivity and digital transformations all the way to diversity and inclusion, environmental consciousness and how to capture the power of cultural voices, this book enables you to build a culture-led growth strategy and create a resilient brand. With real-world examples from brands like Oatly, Spotify, Louis Vuitton and Crocs, this book provides a practical framework for embedding cultural relevance throughout your entire brand.It encourages leaders to rethink not just their external messaging, but their internal values and operations to create a culture-led branding and business strategy that is adaptive, authentic and accountable.
Price: 97.00 £ | Shipping*: 0.00 £
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Which brands are good saddle brands?
Some popular and well-regarded saddle brands include Brooks England, Fizik, WTB, Specialized, and Selle Italia. These brands are known for their high-quality materials, ergonomic designs, and comfortable saddles that cater to a variety of riding styles and preferences. It's important to try out different brands and models to find the best saddle that fits your individual needs and provides the most comfort for your riding experience.
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Which brands are good vegetarian brands?
Some good vegetarian brands include MorningStar Farms, Gardein, Amy's Kitchen, and Beyond Meat. These brands offer a variety of plant-based products such as veggie burgers, meatless crumbles, and plant-based sausages. They are known for their high-quality ingredients and delicious flavors, making them popular choices for vegetarians and those looking to incorporate more plant-based options into their diet.
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Which bicycle brands are quality brands?
Some quality bicycle brands include Trek, Specialized, Cannondale, Giant, and Santa Cruz. These brands are known for their high-quality materials, innovative designs, and excellent performance. They have a reputation for producing durable and reliable bicycles that cater to a wide range of cycling disciplines. Ultimately, the best brand for you will depend on your specific needs and preferences as a cyclist.
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Are brands necessary?
Brands are important for consumers as they help differentiate products and services in a crowded marketplace. They provide a sense of trust and familiarity, allowing consumers to make informed decisions based on their previous experiences with a brand. Brands also help companies build a loyal customer base and create a strong identity in the market. Overall, brands play a crucial role in shaping consumer preferences and influencing purchasing behavior.
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Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture.This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society).In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books.As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport.Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing.As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
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Living Brands
Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer.It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
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Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change
FINALIST: 2024 International Book Awards - Business: Marketing & AdvertisingDrive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors.Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it takes to support its purpose, mission and values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVS Health, eBay, Microsoft and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability.It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.
Price: 21.99 £ | Shipping*: 3.99 £
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'Yum Brands subsidiary'
Yum Brands subsidiary is a company that is owned and operated by Yum Brands, a multinational fast-food corporation. These subsidiaries are typically individual restaurant chains or brands that fall under the Yum Brands umbrella. Yum Brands subsidiaries include well-known chains such as KFC, Pizza Hut, and Taco Bell. Each subsidiary operates independently but benefits from the resources and support of the larger parent company.
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'Brands or Trends?'
While both brands and trends play a significant role in the consumer market, brands tend to have more longevity and loyalty. Brands establish a reputation and trust with consumers over time, leading to repeat purchases and brand loyalty. Trends, on the other hand, are more short-lived and can quickly come and go. While trends can attract attention and drive sales in the short term, brands provide a sense of consistency and reliability that can lead to long-term success. Ultimately, a strong brand that can adapt to current trends while staying true to its core values is likely to be more successful in the long run.
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Yum Brands subsidiary
Yum Brands subsidiary refers to a company that is owned and operated by Yum Brands, a multinational corporation that specializes in operating fast-food restaurant chains. Yum Brands owns popular brands such as KFC, Pizza Hut, and Taco Bell. These subsidiaries operate under the umbrella of Yum Brands, benefiting from the company's resources, expertise, and global reach. Yum Brands subsidiaries are able to leverage the parent company's brand recognition and market presence to expand their operations and reach a wider customer base.
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What is the difference between luxury brands and other brands?
Luxury brands are distinguished by their high-quality materials, craftsmanship, and exclusivity. They often have a long history and heritage, and their products are associated with a certain lifestyle or status. In contrast, other brands may focus more on affordability, accessibility, and mass appeal. Luxury brands also tend to invest heavily in marketing and creating a sense of aspiration and desirability, while other brands may prioritize practicality and functionality.
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