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  • Technology and Innovation Management
    Technology and Innovation Management

    Technology and Innovation Management is one of the most sought-after courses offered like MBA or PGDM in Business Schools and various Technology Institutes, today.This book, written with deep ingrained practical insights and well-researched theoretical foundations integrates people, processes and technology to achieve maximum economic benefits to society.The book is designed to be a compendium for students and managers, who wish to understand technology and innovation management to the core.The book explains the relationship between technology innovation and strategy in a simplified manner.Keeping Indian education framework in mind, this book details on practices and principles that are easy to implement.The theories are simple to grasp, and anecdotal stories on Technology and Innovation implementations make it a student-friendly edition, to help achieve success in exams as well as in the professional front.It further explains the core principles of Technology and Innovation Management.S-Curve and the Segment Zero Principle, adopting industry 4.0 and innovation 4.0 to make India a smart and intelligent manufacturing hub in the era of fourth industrial revolution, design thinking for solving complex business problems along with the role and contribution of Government in Technology Development.

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  • Global Project Management : Communication, Collaboration and Management Across Borders
    Global Project Management : Communication, Collaboration and Management Across Borders

    Global Project Management describes how to adapt your organisation and your projects to thrive in business environments which require distributed skills, around-the-clock operations and virtual team environments. The book goes beyond simple recommendations on collaborative tools, to suggest the development of best practices on cross-cultural team management and global communication, recommend organisational changes and project structures, and propose alternatives for the implementation of the new practices and methods.Filled with real-life examples and techniques, the book illustrates how to apply the recommendations as part of the successful management of any global project.

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  • Innovation Management and New Product Development
    Innovation Management and New Product Development

    Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship.It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors.The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world's learning company.

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  • Sales Force Management : Leadership, Innovation, Technology
    Sales Force Management : Leadership, Innovation, Technology


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  • Can you imagine what the job title "sustainability management" entails?

    Sustainability management involves overseeing and implementing strategies to ensure that an organization operates in an environmentally and socially responsible manner. This may include developing and monitoring sustainability goals, implementing green initiatives, and ensuring compliance with environmental regulations. It also involves engaging with stakeholders, such as employees, customers, and the community, to promote sustainable practices and foster a culture of environmental stewardship within the organization. Overall, sustainability management aims to balance the needs of the organization with the needs of the environment and society for long-term success.

  • Should I study business administration or communication and multimedia management?

    The decision between studying business administration or communication and multimedia management depends on your interests and career goals. If you are interested in the business side of things, such as management, finance, and marketing, then business administration may be the better choice for you. On the other hand, if you are more interested in communication, media, and digital marketing, then communication and multimedia management may be a better fit. Consider your strengths, interests, and long-term career aspirations when making this decision. Additionally, you may want to research the job market and potential career opportunities for each field to help inform your decision.

  • What is the training for a management assistant for office communication?

    The training for a management assistant for office communication typically includes courses in office management, business communication, administrative tasks, and organizational skills. Additionally, training may cover software programs such as Microsoft Office, email management, and scheduling tools. The program may also include instruction on customer service, project management, and teamwork. Overall, the training is designed to prepare individuals to effectively manage office communication, coordinate administrative tasks, and support the overall functioning of a business or organization.

  • What is the course of study for media management and communication?

    A course of study for media management and communication typically includes a combination of theoretical and practical coursework. Students may study topics such as media economics, marketing, audience analysis, media law and ethics, and strategic communication. They may also learn about media production, digital media, social media management, and media analytics. Additionally, students may have the opportunity to gain hands-on experience through internships or practical projects. Overall, the course of study aims to provide students with the knowledge and skills needed to effectively manage and communicate within the media industry.

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  • Sales Force Management : Leadership, Innovation, Technology
    Sales Force Management : Leadership, Innovation, Technology

    This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source.The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics, updated the content to reflect the enduring impact of the Covid-19 Pandemic, and revised the case studies and features throughout.Pedagogical features include:All-new ‘Thought Bubblers’ posing international challenges regularly encountered by sales managers to develop students’ cultural intelligence and ability to handle cross-cultural interactions with ease.Engaging breakout questions designed to spark lively discussion. Leadership Challenge assignments at the end of every chapter to help students understand and apply the principles they have learned in the classroom. Minicases updated to reflect contemporary B2B industry settings that today’s graduating sales students will find themselves in, such as technology sales roles. Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers. Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales. Role-Play exercises at the end of each chapter, designed to enable students to learn by doing. This fully updated new edition is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. Online supplementary resources include an Instructor’s Manual and PowerPoint lecture slides.

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  • Event Project Management : Principles, technology and innovation
    Event Project Management : Principles, technology and innovation

    * Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management;* Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology;* Uses a range of international case studies to show the theory in practice;* Includes contributions from a diverse range of international experts;* Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions;This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series.This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism.They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world.With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.

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  • Sustainability Management
    Sustainability Management

    Driven by mega trends such as climate change, migration, globalization, or population development, sustainable development and sustainability management have now become vital areas of concern for almost all firms. This textbook provides comprehensive knowledge on sustainability management to reduce costs and risks, increase reputation and legitimacy, generate competitive advantages, and advance the sustainable development of companies and society. The book covers not only the concepts of sustainable development and sustainability management but also the relevant instruments and tools used in all essential management domains such as marketing, accounting, supply chain management, innovation management, and many others. Furthermore, this sustainability management textbook employs an extensive stakeholder perspective to illuminate the influence of various actors, such as employees, customers, investors, or governmental/non-governmental organizations. Special features of this textbook:Faces of sustainability: These features introduce thought leaders in sustainability from all areas of society.,Sustainability in business: These features provide examples of sustainability and unsustainability in business practice from all over the world.,Sustainability in society: These features illustrate practical challenges, ideas, and concepts of sustainability from a societal point of view.,Sustainability in research: These features give a recap on seminal research articles on different aspects of sustainability management.,Additional MaterialThe book is supported by an extensive range of online resources for students and course instructors that can be accessed via https://sustainabilitymanagementbook.com/Praise"One of the leading scholars on sustainable business takes the classroom into the 21st century. A must-read for students, executives, and thought leaders interested in the management of sustainability." Dirk Matten (Schulich School of Business)"This is more than a textbook. It's a handbook for anyone who is interested in sustainability from the most to the least sophisticated." Robert G. Eccles (Founding Chairman of the Sustainability Accounting Standards Board)"A wonderful, timely, and badly needed resource for instructors. The text is both very current and built on a flexible framework. In the dynamic, unfolding field of sustainability management, this is an essential quality." Michael V. Russo (University of Oregon)"The book is highly timely and succeeds in achieving an excellent balance between the big picture of sustainability management and the necessary level of detail. Great help for teachers and students alike!" Minna Halme (Aalto University School of Business)"Finally, a book fully focused on sustainability management! This book gives an excellent overview of the strategic and operational dimensions of making sustainability a reality in contemporary business." Jonatan Pinkse (The University of Manchester)"Cutting edge, innovative, and comprehensive, Rudiger Hahn sets the standard for the next generation of texts that address the most important challenges facing business today." Andrew Crane (University of Bath)"Sustainability management can only be comprehensive when it allows for tensions, and thoroughly considers the perspective of the Global South. This textbook presents the reader with tools to enable them to deal with tensions, and will be helpful to both decision-makers and communities in raising awareness of the importance of diverse perspectives." Edeltraud Gunther (United Nations University)

    Price: 36.90 £ | Shipping*: 0.00 £
  • Innovation Management
    Innovation Management

    Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal.Top performance in five key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape. Structured around the authors’ original Innovation Pentathlon framework, this textbook covers not only what innovation is, but why it is important and how it can be managed.Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.New to this edition: Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Is public management the same as administrative management?

    Public management and administrative management are related but not the same. Administrative management focuses on the organization and coordination of resources within an organization, while public management specifically deals with the management of public sector organizations and the delivery of public services. Public management also involves addressing the unique challenges and complexities of working within the public sector, such as accountability to the public and government regulations. While there are similarities between the two, public management has a distinct focus on the public sector and its specific management needs.

  • Is the training as a management assistant for office communication more difficult than the training as a management assistant in healthcare?

    The difficulty of the training as a management assistant for office communication versus in healthcare depends on the individual's strengths and interests. The training for office communication may require strong organizational and communication skills, while the training in healthcare may involve a deeper understanding of medical terminology and procedures. Both paths require dedication and hard work, but the specific challenges will vary based on the individual's aptitudes and the specific requirements of each field.

  • What professions are related to industrial management assistant or marketing communication manager?

    Professions related to industrial management assistant may include production supervisor, operations manager, supply chain manager, or logistics coordinator. On the other hand, professions related to marketing communication manager may include public relations specialist, advertising manager, social media manager, or brand manager. Both roles require strong organizational skills, communication abilities, and a good understanding of business operations.

  • How was your first day as a management assistant for office communication?

    My first day as a management assistant for office communication was both exciting and challenging. I was introduced to my new colleagues and given a tour of the office. I also received an overview of my responsibilities and the projects I would be working on. Overall, it was a busy but rewarding day as I began to familiarize myself with the role and the team.

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